The Legend of No.9

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Background — and how he became No.9

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Squirrel No.9 had a mind of his own—and he made sure you knew it.

Born ninth in a litter of chaos, he was different from the start.

The first eight chased anything that moved.

But the ninth? He had standards.

 

His impeccable taste

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He picked and ate only the nuts that made his whiskers twitch - they never lied.

They only twitch for top-quality nuts, the only kind we use.

 

Dressing the part

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Only then did he dress the part: tweeds, gleaming monocle, a neat bow tie

and a top hat tilted just so.

 

The making of a legend

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That’s when he declared himself a squirrel who knew quality when he cracked it.

As he grew, so did his legend.

 

The moral of it all

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That’s why each pack is squirrel-approved: taste-tested… and too good to hide.

And when you spot someone eating Squirrel No.9 Nuts, you’ll want some too.

 

Every legend starts somewhere — his begins with taste.

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